What new opportunities will the LED display industry usher in after the introduction of the 14th Five-Year Plan?

2021 is the first year of the "14th Five-Year Plan" and the beginning of a new journey to comprehensively build a modern socialist country. After an extraordinary year in 2020, we stand at a new starting point. The convening of the two sessions and the 14th Five-Year Plan ushered in new development opportunities for LED companies. Smart cities, digital cultural tourism, and LED movie screens are all huge blue ocean markets. In the era of high-end, technological, and convenient information and cultural displays, LED displays undoubtedly play an important role.

The construction of smart cities promotes the transformation and innovation of LED display companies towards the "smart field"

The core feature of a smart city lies in its "smartness", and the realization of wisdom depends on building a wide-coverage information network, having a deeply interconnected information system, building a collaborative information sharing mechanism, realizing intelligent processing of information, and expanding the opening of information application. Under the background of smart city, the market prospect of LED is broad.

In recent years, building smart cities and promoting urban development have been listed as important tasks by the state. The released "Super Smart City Report" shows that there are more than 1,000 smart cities that have been launched or are under construction in the world, and 500 are under construction in China, far exceeding the second-ranked Europe (90). Judging from the distribution of smart cities under construction, China has initially formed four smart city clusters in the Bohai Rim, the Yangtze River Delta, the Pearl River Delta, and the Midwest. In the current smart city construction, the automatic perception technology (environmental monitoring, data collection, face recognition, etc.) of LED light pole screens will be more accurate under the application of 5G, and the information transmission will be more complete and fast. Therefore, it is not difficult to see that LED light pole screens have a great market prospect in the era of wisdom. In addition, driven by policies, the scale of smart light poles is expected to maintain rapid growth.

LED display helps the informatization of government services. Nowadays, the country strongly advocates the information disclosure and visualization of government departments at all levels, and actively builds "smart government affairs". As an important carrier of government information publicity, LED displays give full play to energy conservation and environmental protection and have good publicity effects. The advantages are more and more widely used. Play an important role in the fields of epidemic prevention and control, Internet + supervision, paperless enrollment in primary and secondary schools, smart supervision of party style and government style, hidden danger investigation of labor disputes, comprehensive taxation of enterprises, full chain of credit, and big data platform for procuratorial work. The seamless connection of LED display screens, ultra-high-definition display of on-site images provide assistance for decision-making, and split-screen display, rapid response, access and dispatch of various signals provide information security and decision-making support for the government to deal with various emergency events. Compared with traditional government affairs, in terms of government affairs publicity, LED display screens have replaced traditional forms such as banners, roll-up banners, and wooden signs with their advantages of energy saving, long life, and content that can be replaced at any time, actively responding to national energy conservation and environmental protection policies, and building resources Saving and environment-friendly social requirements. Compared with traditional government affairs, information-based government affairs greatly save manpower, reduce administrative costs, and improve administrative efficiency. Building a sensitive and timely government affairs perception system, a fully functional business application system, and an accurate and efficient auxiliary decision-making dispatching command system is an important way and inevitable requirement for improving the efficiency of government affairs management, realizing government affairs intelligence, and government affairs serving the society. important parts of.

In terms of products, in addition to the product value of the LED display products used in the "smart" field, LED screen companies need to tap the value of the data they carry. You must know that the smart display system has communication, perception, interaction, Functions such as identification and monitoring have formed a variety of big data, and the entire display system has formed a big data value chain. In the era of big data, this is where the real profits of screen companies lie. With the networking of LED display screens, LED smart city terminals are increasingly breaking through the boundaries of the original LED products in terms of product functions and forms. The node that collects data.

Technologies such as the Internet of Things, big data, interactive perception, and artificial intelligence are increasingly closely integrated with the LED display industry. In order to better expand the development of LED display under the wave of smart cities, it is necessary to further combine screen companies with specific smart city terminal display subdivisions to carry out enterprise value positioning, product innovation, and marketing. This is the LED display An important option for enterprises to transform and innovate in the "smart field". Nowadays, many screen companies with insights into the opportunities are keenly aware of the advent of new formats in the industry, adjust their development strategies accordingly, and focus on how to make display products and solutions more intelligent in terms of corporate brand, product, and market. The layout has launched new products and new technologies that combine LED displays and smart ecosystems, which also provides new kinetic energy for the LED display industry that has entered the bottleneck period, and once again glows with new vitality!

Digital cultural tourism promotes the development of LED technology

At a press conference themed on "stimulating consumption replenishment and potential release" held by the joint prevention and control mechanism of the State Council on March 18, the head of the Industrial Development Department of the Ministry of Culture and Tourism said that digital cultural tourism with digital content as the core The industry has sprung up suddenly and bucked the trend. As the epidemic prevention and control situation continues to improve, the digital cultural tourism industry is increasingly being regarded as an important starting point for promoting high-quality development of the industry. The Ministry of Culture and Tourism will take further measures to promote the development of the digital cultural tourism industry. The cultural tourism industry is not only the embodiment of high-quality development, but also the satisfaction of higher living standards.

Nowadays, with the maturity of naked-eye 3D technology, as the carrier of this technology, LED outdoor advertising display large screen has returned to the public's sight. Recently, the most frequently searched naked-eye 3D display screen is an Internet celebrity landmark. With its amazing display effect, it has brought people visual shocks again and again. More and more application cases have been produced. Due to the lack of market awareness, everyone is not interested in this "new guy". "What you hold is only the novelty, coupled with the price that is twice as high as its conventional products, and the constraints of complicated conditions such as playback content and playback software, there are very few customers who can really pay for it. But it is undeniable that the emergence of naked-eye 3D LED advertising screens has subverted people's perception of traditional outdoor advertising in the field of outdoor advertising, allowing people to see more innovative forms of outdoor media. With the continuous maturity of 5G, artificial intelligence, VR, AR and other technologies, a new process of immersive experience is opened. At present, the naked-eye 3D LED display industry seems to continue to go uphill. Although the speed is still relatively slow, it at least shows a huge market. Capacity, let a lot of LED screen enterprises see vitality again.

Creativity and technology endow the city with a humanistic temperature, and the digital cultural tourism experience reaches a new height. In response to the need to promote consumption and expand domestic demand after the epidemic, the demand for urban beautification and lighting has also expanded as the pace of urban intelligence has accelerated. By creating a new business model of "digital + cultural tourism landmarks", we will expand cultural tourism The new space for consumption drives the upgrading of cultural and tourism consumption, promotes "tourism +" cultural creativity, and guides the two-way integration of tourism and digital cultural creativity. This has become a broad market for LED screens and promotes the development and innovation of LED screen technology.

LED movie screen is known for its popularity

During the National Two Sessions this year, Hou Guangming, a member of the National Committee of the Chinese People's Political Consultative Conference and former secretary of the Party Committee of Beijing Film Academy, proposed to speed up the independent development and application of LED movie projection (screen) systems, and use "LED screen + 5G technology" to help LED movie projection screens "curve overtaking" ".

At present, the domestic technology is not perfect enough, and the problems of small-pitch products in terms of color saturation, LED dead pixels, heat dissipation, and long-term viewing will cause dizziness and glare to the human eye have not been effectively resolved. However, with the efforts of major manufacturers, I believe that the technical problems will eventually be overcome. But the most critical cost issue may become an obstacle for LED display screens to enter the theater market in the future. In the current theater system, projectors and curtains are still the lowest-priced projection technology, and LED movie screens are relatively expensive. However, Chinese LED display companies have a complete domestic industrial chain and have huge advantages in cost control, and Chinese LED display companies have actively carried out related efforts to promote LED displays into cinemas, including high-resolution, high-frame Continuous optimization of technical indicators such as high rate, high dynamic range, and wide color gamut, as well as deep integration with technologies such as immersive viewing and 5G transmission. In terms of market distribution, although China is the country with the most movie screens in the world, the market distribution is uneven. At present, the first-tier cities have a large share and are close to saturation. The film culture in the third- and fourth-tier cities and rural markets has not yet been fully developed, and there are still many gaps in the market. The number of screens per capita is significantly lower than that of North America and Europe. 70%, our total screen size will double. Such a huge number of growth is definitely a very impressive figure for LED display companies that continue to want to eat the "cake" of the movie market.

With the support of the "14th Five-Year Plan", for LED display companies, promoting LED screens into movie theaters is no longer just a commercial activity of individual companies, but is burdened with revitalizing domestic display technology and grasping the next era It is an important task of the times to enhance the discourse power of Chinese manufacturing. It is believed that under the active promotion of relevant policies, the research and development and application of LED movie screens in China are expected to usher in a small climax.

Since the 14th Five-Year Plan, major policies and development trends such as 5G+8K, new infrastructure, promoting the construction of smart cities, and accelerating the development of digital cultural tourism have ushered in a huge blue ocean market for the entire LED display industry. LED display companies need to grasp the opportunities in emerging markets, and continue to innovate in technology and business models. Continuously improve the comprehensive competitiveness, so as to realize the sustainable development of the enterprise.